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The non-alcoholic beverage market by year is expected to reach 200 billion baht. Healthy drinks and meet the needs of sp
January 27, 2021 15:27 ( 120 View )

Kasikorn Research Center estimates that the market value of non-alcoholic beverages (Non-alcoholic Beverage) Ready to drink In 2021, the total should be at 1.97 - 1.99 hundred million baht. A slight improvement in the range of 0.5% - 1.5% from 2020, in line with a gradual economic recovery in the event that a new wave of COVID-19 outbreaks can be controlled within 1-2 months. But there is still uncertainty in the COVID-19 outbreak that makes purchasing power fragile.

 

Traditional beverage and mass market trends vary mainly according to purchasing power and economic conditions. And will still maintain most of the market share While the new drink Which focuses on niche markets with specific needs such as ready-to-drink coffee, Specialty, vitamin water And vitamin drinks

 

Market value of ready-to-drink non-alcoholic beverages in the country 2021 should improve slightly in the range of 0.5% - 1.5% to 1.97 - 1.99 billion baht. In the event that the economy has gradually recovered and can control the new outbreak within 1-2 months And there were no more serious outbreaks for the rest of the year.

 

The situation of the COVID-19 outbreak both at home and abroad is still highly uncertain. Which depresses consumers' purchasing power And be careful with spending Moreover, epidemic control measures in countries that have restrictions on eating at restaurants in certain areas. Causing the consumption of drinks outside the home (Out-of-Home) should drop. On the other hand, some beverage operators decided to delay the launch of new products.

 

Non-alcoholic beverage market (Non-alcoholic Beverages) in the country The year 2021 should not be able to return to the same level of growth as in 2018-2019. (Before the outbreak of COVID-19) at about 3.5% - 4.0%, but may improve in line with the gradual economic recovery. In the event that a new wave of COVID-19 outbreaks can be controlled within 1-2 months.