Inaugural Virtual Cheese Awards will encourage consumers to ‘keep our Great British cheese community going’, host states

An online cheese awards ceremony will take place with the aim of encouraging members of the public to purchase British produce during a “time of great need”.

The Virtual Cheese Awards, which is due to take place on Saturday 18 July, is a not-for-profit event organised by cheese industry authorities Nigel Pooley and Sarah de Wit.

 

As with many events forced into cancellation or postponement as a result of the ongoing coronavirus pandemic, the annual awards ceremony was originally supposed to be held in person.

 

This year will mark the first time it has taken place online, with food and drink broadcaster Nigel Barden overseeing the proceedings as the host.

 

Virtual Cheese Awards co-founder Ms de Wit emphasised the extent to which the pandemic has impacted the cheese industry, explaining that the virtual awards ceremony will hopefully spur consumers to shop for British produce when purchasing cheese.


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