พร้อมลุย!! ‘ปิติ ภิรมย์ภักดี’ ประกาศนำทัพ ‘ฟู้ด แฟ็คเตอร์ส’ บุกธุรกิจอาหารเพื่อเป็น 1 ใน 6 เสาหลักสร้างการเติบโตให้ ‘สิงห์’ แบบยั่งยืน

Piti Bhirombhakdi, the 4th generation heir of Singha Group Corporation and general of Food Factors Co., Ltd. update the movement of this company. That is a new puzzle to create growth for the whole group. And to make this new jigsaw To continue to be stronger than before over a year ago Reorganization All existing food businesses in the company It comes under the port of all food factors.

 

Including organizational restructuring in many parts, what is suitable for the direction that is going in the future will continue if it is not necessary, it must stop. From upstream to downstream divided into 2 main parts

 

1. Food Retails or restaurant businesses Under the supervision of S Company Limited, there are stores Est.33, Farm Design, and Kitaohji Japanese restaurant.

 

2.Product & Production, which has several companies in this area, 'HESCO Solution Co., Ltd.' and 'HESCO Food Co., Ltd.' are responsible for developing and producing products to market in both B2B and B2C formats. There are many leading brands such as Made By TODD, Minor Food, King Power, Sodexo, ALDI, and 'Khao Phandee Co., Ltd. And products made from rice, such as parboiled rice, for both domestic and international sales, etc.

 

“Right now, the food business is one of the six pillars that need to be focused and focused on creating sustainable growth. As we know However, the food business is growing because it is one of the four factors in people's livelihood. Other pillars of our business are: 1. Beer, Drinking Water and Soda 2. Bangkok Glass 3. Regional Business under Singha Asia Holding 4. Real Estate Business under Singha Estate 5 Supply chain business Boon Rawd Supply Chain and 6. Food Businesses, Food Factors "

 

Announced as 'Startup Disrupt the food business'
Another issue that comes back to focus is the analysis of my Core Business's strengths and how it can be built upon. What we have discovered is that innovation must be developed to the industrial system, which the Food Innovation Center will develop and create innovations. To meet market trends and consumer demands.

 

As for the development of innovation leading to the industrial system, HESCO Solution Co., Ltd. and HESCO Food Co., Ltd., from now on, have to start to focus more on creating products under their own brands. After the last period, 90% are OEM, production for other brands. Currently, Est.33's signature menu has been brought into production as a ready-to-eat and ready to cook product that can be sold in various channels. To increase business opportunities And aims to develop their own brands into the market for 2-3 brands from now on